Each secondary college:

In -depth implementation of General Secretary Xi Jinping's important speech at the National Education Conference，Implement the spirit of the "Guiding Opinions of the General Office of the State Council on Further Supporting the Innovation and Entrepreneurship of College Students" and other documents，Further deepen the reform of innovation and entrepreneurship education in universities，Cultivate and improve the innovation ability of college students，Promoting the development of innovation and entrepreneurial practice teaching，Requirements on the requirements of the "Notice on the Eleventh" Learning Cup "National College Student Entrepreneurship Simulation Training Activity" Requirements，Now organizes the 11th "Xuechuang Cup" National College Student Entrepreneurship Comprehensive Simulation Contest Digital Marketing Simulation Training Activities，Relevant matters notification is as follows:

I. Organization unit

organizer: Innovation and Entrepreneurs College

Instructor: College of Industry and Commerce

2. Participants

Students in the school can team up to register for the competition。There are no more than 3 students in each team，The instructor does not exceed 2 people。

3, registration time

Before April 10, 2024.

Four, the form of competition

(1) Competition link

Competition is divided into school selection trials、Two links of the province。The school's final selection does not exceed 3 teams register for the provincial competition.

(2) Competition content

The "Marketing Way" is used as the competition platform，It operates an entrepreneurial company through simulation，Simulation marketing actual combat for the whole process。Operating a total of 4 quarters，The company needs to make financial budgets every quarter、Manufacturing、Investment decision、Report analysis、Manufacturing、Marketing and other business management work，Each job needs to analyze and discuss carefully，and form a consistent decision opinion input into the system。The final result of the team is directly calculated in the system after the operation is over.。

5. Registration method

Please log in to "PU Platform"，Search "Eleventh" Learning Cup "National College Student Entrepreneurship Comprehensive Simulation Contest Digital Marketing Simulation Training Activity" to register，Add the special QQ group (group number: 839597730) to confirm the team situation。

6. Contact information

College of Innovation and Entrepreneurs: Teacher Gao 89636669

School of Business: Teacher Xuan 89636809

College of Innovation and Entrepreneurs

March 27, 2024